Privacy Policy

Confident Conceal™ ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, book a consultation, receive treatments, or otherwise interact with us, including through SMS/text messaging and digital advertising.

1. Information We Collect

We collect information you provide directly to us, including:

• Name, email address, phone number, and mailing/location information
• Health, skin, and treatment information you share for consultations
• Photos you choose to submit for assessment
• Payment information (processed by our PCI-compliant payment processors; we do not store full card numbers)
• Communications you send to us (email, SMS, web form, social media)

We also automatically collect technical data when you visit our site: IP address, device and browser type, pages viewed, referring URL, and interactions captured by cookies, pixels, and similar technologies (including the Meta Pixel, Google Analytics, and TikTok Pixel where applicable).

2. How We Use Your Information

• Schedule, confirm, and provide consultations and treatments
• Send appointment reminders, follow-ups, and aftercare instructions
• Respond to inquiries and customer service requests
• Send marketing communications (only with your consent where required)
• Measure and improve our website, services, and advertising
• Comply with legal, tax, regulatory, and safety obligations

3. SMS / Text Messaging (A2P 10DLC)

When you provide your mobile number and opt in (by submitting our booking form, checking an SMS consent box, or texting us first), you consent to receive transactional and promotional text messages from Confident Conceal™ at the number provided, including messages sent using an automatic telephone dialing system.

• Message frequency varies based on your interaction with us.
• Message and data rates may apply. Check with your carrier.
• Reply STOP at any time to unsubscribe. Reply HELP for assistance, or contact us at hello@confidentconceal.com.
• Consent to receive SMS is not a condition of purchase of any goods or services.
• We do not sell, rent, or share your mobile number or SMS opt-in data with any third party or affiliate for their marketing or promotional purposes. Mobile information will not be shared with third parties for marketing purposes under any circumstance.
• Phone numbers and message content may be shared only with subprocessors that help us deliver SMS (e.g., Twilio) strictly to provide the messaging service.

4. Cookies, Pixels & Advertising

We use cookies and similar tracking technologies, including the Meta (Facebook/Instagram) Pixel, to understand how visitors use our site, measure ad performance, and show you relevant ads on third-party platforms. These tools may collect information such as your IP address, pages viewed, and actions taken on our site.

You can control cookies through your browser settings. You can opt out of personalized advertising:

• Meta: facebook.com/adpreferences
• Google: adssettings.google.com
• Industry opt-outs: optout.aboutads.info and optout.networkadvertising.org

We do not knowingly collect sensitive health information through advertising pixels and configure our advertising tools to comply with Meta's and Google's advertising policies.

5. How We Share Information

We do not sell your personal information. We share information only with:

• Service providers that operate our business (scheduling, payments, email, SMS, analytics, hosting) under confidentiality obligations
• Professional advisors (legal, accounting, insurance) as needed
• Authorities when required by law, subpoena, or to protect rights, safety, or property
• A successor entity in connection with a merger, acquisition, or sale of assets

6. Data Retention & Security

We retain personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. We use reasonable administrative, technical, and physical safeguards to protect your information; no method of transmission or storage is 100% secure.

7. Your Rights

Depending on where you live (including California, Virginia, Colorado, and other U.S. states with privacy laws), you may have the right to:

• Access, correct, or delete personal information we hold about you
• Opt out of marketing communications and the sale or sharing of personal information (we do not sell)
• Request portability of your data
• Withdraw consent at any time, including SMS consent (reply STOP)

To exercise these rights, email hello@confidentconceal.com. We will not discriminate against you for exercising your privacy rights.

8. Children's Privacy

Our services are not directed to children under 16, and we do not knowingly collect personal information from children under 16.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above reflects the most recent revision. Material changes will be highlighted on this page.

10. Contact Us

Confident Conceal™
Wilmington, DE & Miami, FL
Email: hello@confidentconceal.com